Key concepts
Key concepts
The vocabulary of product management — the ideas you'll hear in every good PM conversation.
Jobs to be Done
Clayton Christensen et al.
The frame that stops you shipping features nobody hired your product for. Read this before any roadmap conversation.
FrameworksResearchProduct strategyhbr.orgContinuous product discovery
Teresa Torres
Weekly touchpoints with customers, opportunity trees, small experiments. The modern discovery playbook.
ResearchFrameworksProduct strategyproducttalk.orgOKRs done properly
John Doerr / Christina Wodtke
How outcome-based goal setting actually works — and why most teams get it wrong on the first try.
FrameworksProduct strategyProduct operationseleganthack.comNorth Star Framework
Amplitude
One metric that ties customer value to business value, plus the inputs your team can actually move.
FrameworksProduct analyticsProduct strategyamplitude.comOpportunity Solution Trees
Teresa Torres
A visual way to keep discovery honest — outcomes at the root, opportunities in the middle, experiments at the leaves.
FrameworksResearchproducttalk.orgRICE prioritisation
Intercom
Reach × Impact × Confidence ÷ Effort. Simple, defensible, better than gut-feel roadmapping.
FrameworksProduct strategyintercom.comKano model
Noriaki Kano
Must-haves vs performance vs delighters. Explains why shipping more of the same doesn't move the needle.
FrameworksProduct strategyfoldingburritos.comProduct-Led Growth, defined
OpenView
What PLG actually means beyond the buzzword — activation, expansion, and the go-to-market shift.
PLGProduct strategyProduct marketingopenviewpartners.comEmerging patterns in AI product design
Luke Wroblewski
Practical UI/UX patterns for building with LLMs. Zero hype, lots of examples.
AI productsProduct designlukew.comWhat are LLM evals?
Hamel Husain
The single most important skill for AI PMs — how to systematically measure whether your AI product actually works.
EvalsAI productshamel.dev